Citizen Brand

Citizen Brand

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Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty… (more)


Book Details  


Publisher: Allworth (September 02, 2006)

Collection: Allworth

Format: EPUB

Page count: 288 pages

File size: 2.8 MB

Protection: DRM

Language: English


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