Classical Rhetoric and Modern Public Relations: An Isocratean Model

Classical Rhetoric and Modern Public Relations: An Isocratean Model

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This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato… (more)

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Book Details  


Publisher: Routledge (November 27, 2012)

Format: EPUB

Page count: 208 pages

File size: 967 KB

Protection: DRM

Language: English


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