Marketing the E-Business

Marketing the E-Business

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Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies

*Change Management

*Lessons learned from the dot.com crash

*Branding, e-Retail… (more)

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Book Details  


Publisher: Routledge (December 06, 2012)

Format: EPUB

Page count: 368 pages

File size: 8.3 MB

Protection: DRM

Language: English


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