Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

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Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing.

Drawing on a wide range of up-to-date… (more)

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Book Details  


Publisher: Routledge (December 06, 2012)

Format: EPUB

Page count: 240 pages

File size: 389 KB

Protection: DRM

Language: English


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