Internal Relationship Management: Linking Human Resources to Marketing Performance

Internal Relationship Management: Linking Human Resources to Marketing Performance

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Use these techniques to improve staff performance!

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance.… (more)

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Book Details  


Publisher: Routledge (December 06, 2012)

Format: EPUB

Page count: 124 pages

File size: 1.8 MB

Protection: DRM

Language: English


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