European Perspectives in Marketing

European Perspectives in Marketing

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Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries… (more)

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Book Details  


Publisher: Routledge (December 06, 2012)

Format: EPUB

Page count: 182 pages

File size: 3 MB

Protection: DRM

Language: English


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