Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers; the greater the value potential, the greater… (more)

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Book Details  


Publisher: Gower (December 01, 2012)

Format: EPUB

Page count: 240 pages

File size: 4.7 MB

Protection: DRM

Language: English


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