The Edge

The Edge

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11.691 The Edge http://covers.feedbooks.net/item/399488.jpg?t=1407314254 http://www.feedbooks.com/item/399488/the-edge?utm_medium=uwishlist&utm_source=amazon

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs… (more)

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Book Details  


Publisher: St. Martin's Press (January 08, 2013)

Collection: Palgrave Macmillan Trade

Format: EPUB

Protection: DRM

Language: English


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