In Cold Type: Overcoming the Book Crisis

In Cold Type: Overcoming the Book Crisis

for $ 6.91

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During the nineteen seventies and early eighties, the trade book publishing industry faced financial and philosophical problems of a magnitude unparalleled in its existence. It appeared that without undertaking urgent and far-reaching reforms, the profits of publishing houses would decline to a level that would make the survival of many established firms extremely doubtful. The expansion of the major bookselling chains, coupled with antiquated distribution and marketing… (more)

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Book Details  


Publisher: The Idea Logical Press (November 28, 2012)

Format: EPUB

Page count: 397 pages

File size: 2.3 MB

Protection: DRM

Language: English


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