Hegarty on Advertising

Hegarty on Advertising

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A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss,… (more)

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Book Details  


Publisher: Thames & Hudson (February 08, 2013)

Format: EPUB

Page count: 224 pages

File size: 2.9 MB

Protection: DRM

Language: English


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