Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

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16.99 Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail http://covers.feedbooks.net/item/4193.jpg?t=1404288952 http://www.feedbooks.com/item/4193/gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail?utm_medium=uwishlist&utm_source=amazon

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates… (more)

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Book Details  


Publisher: Jossey-Bass (August 07, 2009)

Format: EPUB

Page count: 250 pages

File size: 322 KB

Protection: DRM

Language: English


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