Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for… (more)

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Book Details  


Publisher: Jossey-Bass (January 18, 2013)

Format: EPUB

Page count: 592 pages

File size: 7.8 MB

Protection: DRM

Language: English


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