Bridging the Culture Gap: A Practical Guide to International Business Communication

Bridging the Culture Gap: A Practical Guide to International Business Communication

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Bridging the Culture Gap is a practical guide to international business communication. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict, especially as globalization gathers momentum and contact between business people from other countries becomes more frequent. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

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Book Details  


Publisher: Kogan Page (July 03, 2008)

Format: EPUB

Page count: 192 pages

File size: 255 KB

Protection: DRM

Language: English


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