Crisis Communications: The Definitive Guide to Managing the Message

Crisis Communications: The Definitive Guide to Managing the Message

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The Definitive Guide to Communicating in Any Crisis

"When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications - or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink's book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected… (more)


Book Details  


Publisher: McGraw-Hill Education (December 18, 2012)

Format: EPUB

Page count: 272 pages

File size: 553 KB

Protection: DRM

Language: English


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