Service Innovation: How to Go from Customer Needs to Breakthrough Services

Service Innovation: How to Go from Customer Needs to Breakthrough Services

for $ 23.97

23.97 Service Innovation: How to Go from Customer Needs to Breakthrough Services http://covers.feedbooks.net/item/43402.jpg?t=1409122867 http://www.feedbooks.com/item/43402/service-innovation-how-to-go-from-customer-needs-to-breakthrough-services-how-to-go-from-customer-needs-to-breakthrough-services?utm_medium=uwishlist&utm_source=amazon

Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic

"Provides the robust framework to design services… (more)

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Book Details  


Publisher: McGraw-Hill (March 31, 2010)

Format: EPUB

Page count: 304 pages

File size: 1.9 MB

Protection: DRM

Language: English


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