Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

for $ 18.99

18.99 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die http://covers.feedbooks.net/item/434521.jpg?t=1404296558 http://www.feedbooks.com/item/434521/predictive-analytics-the-power-to-predict-who-will-click-buy-lie-or-die?utm_medium=uwishlist&utm_source=amazon

"The Freakonomics of big data."

Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you… (more)

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Book Details  


Publisher: Wiley (February 07, 2013)

Format: EPUB

Page count: 320 pages

File size: 5.7 MB

Protection: DRM

Language: English


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