India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers

India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers

for $ 19.99

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As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To cater for their needs, established players in the modern retail sector… (more)

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Book Details  


Publisher: Wiley (November 30, 2012)

Format: EPUB

Page count: 304 pages

File size: 544 KB

Protection: DRM

Language: English


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