How Cool Brands Stay Hot: Branding to Generation Y

How Cool Brands Stay Hot: Branding to Generation Y

for $ 25.49

25.49 How Cool Brands Stay Hot: Branding to Generation Y http://covers.feedbooks.net/item/435394.jpg?t=1372088065 http://www.feedbooks.com/item/435394/how-cool-brands-stay-hot-branding-to-generation-y?utm_medium=uwishlist&utm_source=amazon

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research,… (more)

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Book Details  


Publisher: Kogan Page (March 03, 2013)

Format: EPUB

Page count: 288 pages

File size: 1.9 MB

Protection: DRM

Language: English


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