How to Write a Marketing Plan

How to Write a Marketing Plan

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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their… (more)

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Book Details  


Publisher: Kogan Page (March 03, 2013)

Format: EPUB

Page count: 152 pages

File size: 2 MB

Protection: DRM

Language: English


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