Contagious: Why Things Catch On

Contagious: Why Things Catch On

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11.99 Contagious: Why Things Catch On

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the… (more)

Editorial reviews (1 review)

“Contagious” is rarely boring, but it’s too derivative and too clichéd to be genuinely interesting.

Book Details  

Publisher: Simon & Schuster (March 05, 2013)

Collection: Simon & Schuster

Format: EPUB

Page count: 320 pages

File size: 2 MB

Protection: DRM

Language: English

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