Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

for $ 18.99

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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .

As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by… (more)

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Book Details  


Publisher: Portfolio (March 07, 2013)

Format: EPUB

Page count: 240 pages

File size: 2.4 MB

Protection: DRM

Language: English


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