Emarketing Excellence: Planning and Optimizing your Digital Marketing

Emarketing Excellence: Planning and Optimizing your Digital Marketing

for $ 50.51

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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media… (more)

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Book Details  


Publisher: Routledge (March 05, 2013)

Format: EPUB

Page count: 640 pages

File size: 11.4 MB

Protection: DRM

Language: English


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