Crm: The Foundation of Contemporary Marketing Strategy

Crm: The Foundation of Contemporary Marketing Strategy

for $ 82.27

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This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace.… (more)

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Book Details  


Publisher: Routledge (March 05, 2013)

Format: EPUB

Page count: 404 pages

File size: 5 MB

Protection: DRM

Language: English


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