Crm: The Foundation of Contemporary Marketing Strategy

Crm: The Foundation of Contemporary Marketing Strategy

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With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, CRM helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

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Book Details  


Publisher: Routledge (March 05, 2013)

Format: EPUB

Page count: 404 pages

File size: 5 MB

Protection: DRM

Language: English


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