Sport Brands

Sport Brands

for $ 44.82

44.82 Sport Brands http://covers.feedbooks.net/item/447105.jpg?t=1410456828 http://www.feedbooks.com/item/447105/sport-brands?utm_medium=uwishlist&utm_source=amazon

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport… (more)

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Book Details  


Publisher: Routledge (March 05, 2013)

Format: EPUB

Page count: 208 pages

File size: 4.5 MB

Protection: DRM

Language: English


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