International Strategic Marketing: A European Perspective

International Strategic Marketing: A European Perspective

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63.02 International Strategic Marketing: A European Perspective http://covers.feedbooks.net/item/448036.jpg?t=1395106303 http://www.feedbooks.com/item/448036/international-strategic-marketing-a-european-perspective?utm_medium=uwishlist&utm_source=amazon

This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

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Book Details  


Publisher: Routledge (July 31, 2004)

Format: EPUB

Page count: 288 pages

File size: 2.1 MB

Protection: DRM

Language: English


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