The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides… (more)

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Book Details  


Publisher: Routledge (March 07, 2013)

Format: EPUB

Page count: 336 pages

File size: 2.4 MB

Protection: DRM

Language: English


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