The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency: Secrets of Cross Switch Marketing from the Wor

The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency: Secrets of Cross Switch Marketing from the Wor

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The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for… (more)

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Book Details  


Publisher: McGraw-Hill (November 22, 2010)

Format: EPUB

Page count: 320 pages

File size: 8 MB

Protection: DRM

Language: English


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