Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

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A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors… (more)

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Book Details  


Publisher: Wiley (August 27, 2009)

Format: EPUB

Page count: 256 pages

File size: 291 KB

Protection: DRM

Language: English


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