Geomarketing: Methods and Strategies in Spatial Marketing

Geomarketing: Methods and Strategies in Spatial Marketing

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for… (more)

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Book Details  


Publisher: Wiley-ISTE (March 04, 2013)

Format: EPUB

File size: 2 MB

Protection: DRM

Language: English


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