The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

for $ 92.99

92.99 The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers http://covers.feedbooks.net/item/458063.jpg?t=1397099551 http://www.feedbooks.com/item/458063/the-marketing-of-technology-intensive-products-and-services-driving-innovations-for-non-marketers?utm_medium=uwishlist&utm_source=amazon

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors.… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Wiley-ISTE (March 04, 2013)

Format: EPUB

File size: 1.9 MB

Protection: DRM

Language: English


Look for similar items  


>
>