How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

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This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Where revolutionary innovations begin: How to create your own ""unreasonable provocation.""

It starts with a wild question: In Hollywood, it might be, ""What would happen if a shark swam into a resort and attacked a swimmer?"" Jaws. In video rentals, ""What would happen if we eliminated late… (more)

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Book Details  


Publisher: FT Press (December 20, 2010)

Format: EPUB

Page count: 17 pages

File size: 219 KB

Protection: DRM

Language: English


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