Ambush Marketing in Sports

Ambush Marketing in Sports

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical… (more)

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Book Details  


Publisher: Routledge (March 20, 2013)

Format: EPUB

Page count: 176 pages

File size: 3 MB

Protection: DRM

Language: English


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