Branding and Product Design: An Integrated Perspective

Branding and Product Design: An Integrated Perspective

for $ 64.26

64.26 Branding and Product Design: An Integrated Perspective http://covers.feedbooks.net/item/461925.jpg?t=1404407118 http://www.feedbooks.com/item/461925/branding-and-product-design-an-integrated-perspective?utm_medium=uwishlist&utm_source=amazon

Why do winning brands appear to be more creative and authentic than less successful ones?

Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap.

Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Gower (March 28, 2013)

Format: EPUB

Page count: 184 pages

File size: 3.3 MB

Protection: DRM

Language: English


Look for similar items  


>
>
>
>
>
>