What Is Reputation Worth?: How to Protect and Enhance Value

What Is Reputation Worth?: How to Protect and Enhance Value

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Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various… (more)

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Book Details  


Publisher: Gower (March 28, 2013)

Format: EPUB

Page count: 25 pages

File size: 2.2 MB

Protection: DRM

Language: English


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