Hidden in Plain Sight

Hidden in Plain Sight

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A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?

According to Jan Chipchase—whom Fast Company has called the "James Bond of design… (more)

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Book Details  


Publisher: HarperCollins (April 16, 2013)

Collection: HarperBusiness

Format: EPUB

Protection: DRM

Language: English


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