Research in International Marketing

Research in International Marketing

for $ 118.47

118.47 Research in International Marketing http://covers.feedbooks.net/item/471090.jpg?t=1410860506 http://www.feedbooks.com/item/471090/research-in-international-marketing?utm_medium=uwishlist&utm_source=amazon

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

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Book Details  


Publisher: Routledge (April 02, 2013)

Format: EPUB

Page count: 392 pages

File size: 3.5 MB

Protection: DRM

Language: English


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