Selling to the C-Suite:  What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

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It's the goal of every salesperson: getting access to senior client executives-the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!

With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision… (more)

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Book Details  


Publisher: McGraw-Hill (June 23, 2009)

Format: EPUB

Page count: 240 pages

File size: 3.6 MB

Protection: DRM

Language: English


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