Arts Marketing

Arts Marketing

for $ 50.23

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Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has… (more)

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Book Details  


Publisher: Routledge (March 30, 2007)

Format: EPUB

Page count: 240 pages

File size: 608 KB

Protection: DRM

Language: English


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