Market Entry and Operational Decision Making in East-West Business Relationships

Market Entry and Operational Decision Making in East-West Business Relationships

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Understand the dynamics of East-West relationships in business to make better decisions

The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing… (more)

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Book Details  


Publisher: Routledge (April 03, 2013)

Format: EPUB

Page count: 306 pages

File size: 3 MB

Protection: DRM

Language: English


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