Green Marketing in a Unified Europe

Green Marketing in a Unified Europe

for $ 123.02

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The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment,… (more)

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Book Details  


Publisher: Routledge (April 03, 2013)

Format: EPUB

Page count: 92 pages

File size: 2 MB

Protection: DRM

Language: English


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