The Complete Marketer: 60 Essential Concepts for Marketing Excellence

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

for $ 25.49

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The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified… (more)

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Book Details  


Publisher: Kogan Page (May 03, 2013)

Format: EPUB

Page count: 288 pages

File size: 4 MB

Protection: DRM

Language: English


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