Business to Business Marketing Management: A Global Perspective: A Global Perspective

Business to Business Marketing Management: A Global Perspective: A Global Perspective

for $ 72.98

72.98 Business to Business Marketing Management: A Global Perspective: A Global Perspective http://covers.feedbooks.net/item/476867.jpg?t=1404413586 http://www.feedbooks.com/item/476867/business-to-business-marketing-management-a-global-perspective?utm_medium=uwishlist&utm_source=amazon

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them.

Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific-except… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Routledge (April 12, 2013)

Format: EPUB

Page count: 528 pages

File size: 8.2 MB

Protection: DRM

Language: English


Look for similar items  


>
>
>
>