Influence

Influence

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to… (more)


Book Details  


Publisher: HarperCollins e-books (June 02, 2009)

Format: EPUB

Page count: 336 pages

File size: 508 KB

Protection: DRM

Language: English


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