Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose… (more)

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Book Details  


Publisher: Kogan Page (June 03, 2013)

Format: EPUB

Page count: 288 pages

File size: 5 MB

Protection: DRM

Language: English


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