60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

for $ 19.99

19.99 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals http://covers.feedbooks.net/item/501883.jpg?t=1404298035 http://www.feedbooks.com/item/501883/60-minute-brand-strategist-the-essential-brand-book-for-marketing-professionals?utm_medium=uwishlist&utm_source=amazon

Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."

—Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant,… (more)

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Book Details  


Publisher: Wiley (May 17, 2013)

Format: EPUB

Page count: 256 pages

File size: 18 MB

Protection: DRM

Language: English


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