Wally Olins on Brand

Wally Olins on Brand

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"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford

Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements… (more)

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Book Details  


Publisher: Thames & Hudson (June 14, 2013)

Format: EPUB

Page count: 256 pages

File size: 12.4 MB

Protection: DRM

Language: English


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