Storytelling in Management Practice: Dynamics and Implications

Storytelling in Management Practice: Dynamics and Implications

for $ 132.22

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Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication.

This book derives from one of the first research studies into storytelling… (more)

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Book Details  


Publisher: Routledge (June 03, 2013)

Format: EPUB

Page count: 200 pages

File size: 685 KB

Protection: DRM

Language: English


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