Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented… (more)

Editorial reviews (1 review)


A lively account of a company whose products will be familiar to most readers.

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Book Details  


Publisher: Crown Business (June 25, 2013)

Format: EPUB

Page count: 304 pages

File size: 8 MB

Protection: DRM

Language: English


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