Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions… (more)

Editorial reviews (1 review)


A lively account of a company whose products will be familiar to most readers.


Book Details  


Publisher: Crown Business (June 25, 2013)

Format: EPUB

Page count: 304 pages

File size: 10.1 MB

Protection: DRM

Language: English


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