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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned… (more)

Book Details  

Publisher: HarperCollins (February 09, 2010)

Format: EPUB

Page count: 29 pages

File size: 474 KB

Protection: DRM

Language: English

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