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What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication.… (more)

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Book Details  

Publisher: HarperCollins (February 09, 2010)

Collection: HarperCollins e-books

Format: EPUB

Page count: 29 pages

File size: 474 KB

Protection: DRM

Language: English

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